Nick
Maxwell
Professor
Wielgos
College
Writing 2
February 20, 2014
College
Sports: The Most Exciting of all
How does the National Collegiate
Athletic Association or NCAA gain interest on their website? Well, they do this
in multiple ways. Media used on the page include text, photos, videos, and links
opening up other pages. I think the target audience of the NCAA webpage is
college students and even their parents. The audience may also include sports
fans in general, anywhere from children to adults. Anyway, students at certain
colleges typically want their respective school to succeed in athletics, as do
their parents. Using this website is an easy way to stay updated on sports,
especially because it is accessible at any time. The arrangement is simple.
There is an eye-catching picture in the middle of the page where the viewer
first looks. After seeing that, the eye goes in a clockwise motion to the top of
the page, followed by the right hand side of the page. When it comes down to the
use of rhetorical strategies, the NCAA effectively used the ones that apply to a
website for sports. The overall purpose of this website is to keep the world up
to date on the events occurring in college sports. The way the NCAA designed the
homepage of their website grabs the attention of the audience and provides the
latest sports news and information to them.
The NCAA website is the best source
for collegiate sports information, considering the fact that college athletics
are the NCAA. Some of the most recent scores of games are listed on the top of
the page with a link allowing the viewer to see all of the scores. Above that,
there are several drop-down menus where specific sports or schools can be searched. Another menu allows anyone to purchase
tickets to athletic events, or even apparel representing the desired school. An
aspect that many websites have is advertisements that the audience is forced to
look at on the homepage. Nonetheless, this website does not include
advertisements on the homepage for apparel and tickets. I think this is a huge
positive because it does not pressure you right away to give them money.
Continuing, for all of the social media users, there are links to follow the
NCAA and share information to Facebook or Twitter for example. Along the right
hand side of the home page, there are links to view the latest news from around
the country. Perhaps the most noticeable and intriguing aspect of the site is
the large clickable picture headlines. One picture that is larger than the other
pictures at the top implies it is currently the most notable headline in college
sports. As one scrolls down the page, there are several more pictures containing
other important stories. Then, toward the bottom of the page, there are current
rankings for different sports.
I think the NCAA does a respectable
job encouraging interest in college level athletics. Though there is some text
present, the visual portion of the page seems to be the main emphasis. Actually,
I do not believe they could operate a successful website without major usage of
visuals.
This
photograph was the largest picture on the home page of the NCAA website on
February 17, 2014. It influences the viewer to feel excited about this
particular event. The story behind the picture is that Minnesota won their third
straight duals championship for wrestling. However, much of the story can be
interpreted without even reading the actual article about it. The individual
wrestler is seen with his hand raised as if he is waving to the crowd in
victorious fashion, while his opponent remains on his knees in disappointment.
The fans in the background are clapping and apparently screaming out of
excitement. When viewing this on the front page of the website, it immediately
draws interest. In fact, the visual is essential to the story because it really
brings out the importance of this victory for Minnesota. Without it, the
audience cannot easily put into perspective the emotions that this specific
moment withheld. With that being said, the homepage mostly focuses on an ethos
appeal by inducing emotions typically including
excitement.
Although the visual portion of this
page is overwhelming, the little text that is included sums up the entire story
as well. The above image was captured during a basketball game between the
number one ranked Syracuse and the unranked Boston College. The headline on this
picture included, “Down goes No. 1.” Just these few words sums up what happened
in this faceoff. Syracuse had previously been unbeaten thus far in the season
with a record of 25-0, though they are now 25-1. Boston College, with a mediocre
record, managed to defeat the best team in all of college basketball. The simple
headline supplements the photo extremely well as it makes the audience want to
read what happened. Even if basketball is not your sport of choice, this
combination immediately triggers curiosity.
For the 2014 NCAA March Madness
tournament, the well-known billionaire Warren Buffet is offering one billion
dollars to anyone that can create the perfect bracket. This would consist of
predicting every single winning team out of 64 total throughout every round in
the entire tournament without getting any wrong. The odds of successfully doing
this are next to impossible. Getting to my point, the thought of winning one
billion dollars for filling out a bracket sounds incredible. The above video is
a humorous way that the NCAA is attracting more attention to the tournament. It
is displayed on the homepage where it can be easily viewed. This video evokes
thoughts of being very wealthy, which results in people that normally do not
watch the March Madness tournament, to watch it. I think having this video on
the homepage does a superb job of attracting more attention to the
NCAA.
In
conclusion, I think this is a very successful website. It informs the audience
of different things going on in sports around the country in college with mainly
photos supplemented by text. Even if one is not interested in a certain sport
that made headlines, it is hard not to read about it due to the electrifying way
the NCAA displays it. Nevertheless, a logos appeal does not apply too much to
this type of website. When it comes to an ethos appeal, well, all of these
sports operate under the NCAA so they are the most credible source for
information pertaining to college athletics. The homepage is very strong
considering there is not much in depth information on it. Instead, you get
multiple captivating headlines that direct you to full articles if more
information is desired. After all, this website engages the audience very
effectively
Works
Cited
“NCAA.”
National Collegiate Athletic Association. Turner Sports
Interactive, Inc., n.d. Web. 17 February 2014.
http://www.ncaa.com/